Shulou(Shulou.com)11/24 Report--

CTOnews.com September 23 news, according to media reports, Lai will soon launch a new brand, this is also its third brand, will focus on the low-and middle-grade car market of less than 200000 yuan, but the news did not disclose the brand name.

According to Sina Science and Technology, according to informed sources, the name of the third brand project of Weilai has been identified as "Himalayas", forming a product matrix with the NIO brand of Weilai and the second brand of the project as "Alps". According to the previous report of 36 krypton, the third brand of Weilai mainly targets the entry-level market of 100000 yuan. In addition, the third brand is operated independently by a team independent of the NIO brand. At present, the team building speed is accelerating, "even the market and other functional departments have many people in place." People familiar with the matter said.

CTOnews.com learned that during the second quarter earnings call, Li Bin, CEO of Lailai, said of the third brand: we will actively think about the needs of users in each market segment and are actively planning.

There must be a lot of people wondering "the third brand". Why haven't you heard of the second one? In fact, in June this year, when Lvlai announced its first-quarter results, Li Bin, founder and chairman of Lulai, attended the earnings conference and disclosed that Lulai planned to launch a new brand based on the NT3.0 platform, ALPS (Alps), which will focus on automotive products of 200000 to 300000 yuan. It is reported that within Weilai, the three major brands are regarded as the stepped matrix of Toyota Group "Lexus, Toyota and Suzuki".

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