Acer's home appliance brand is expected to double its revenue this year, targeting IPO in 2024.

CTOnews.com September 24 news, According to Taiwan media central news agency reported, Computer brand factory Acer home appliance brand Acer Zhixin chairman Hou Zhiyuan said yesterday, Home appliances products are currently sold in 12 countries and regions, With the expansion of product line, This year consumer product revenue is expected to grow three times year-on-year, Overall revenue is expected to double year-on-year growth, Internal target 2024 towards initial public offering (IPO).

Hou Zhiyuan said in an interview that consumer products accounted for about 45% of Acer Zhixin's revenue, while the rest were commercial products. Taiwan media pointed out that Acer Zhixin started from commercial air quality solutions and began to step into the consumer market in 2020. Yesterday, a new product launch conference was held. In addition to releasing air purifiers, Acer Zhixin also expanded its product line to launch water purifiers and vacuum cleaners.

In terms of commercial products, Hou Zhiyuan stressed that he would continue to expand the market. He originally wanted to enter other countries and regions from 2019 to 2020, but was delayed by the impact of Xinguan epidemic. Now he will bring the experience learned in Taiwan to Southeast Asia.

When it comes to future product planning, Hou Zhiyuan said that large household appliances such as refrigerators and washing machines will not be considered for the time being because they are too large. If they are manufactured in China and exported to other markets, the cost may not be worth it.