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India's shipments soared 583% Oppo became the only domestic brand growing in the global TWS market in the second quarter.

Shulou Source: shulou.com Published: 2023-11-24 10:50:16 11月12日 Update

CTOnews.com9, March 26, according to the latest data released by market research firm Canalys, global shipments of TWS devices increased by 8% to 63 million units in the second quarter of 2022, making it the only smart audio device to achieve growth, but market trends show that the market value of TWS has declined by 2.9%. Canalys stressed that this means that the macroeconomic downturn has seriously affected manufacturers' profits, and demand is gradually slowing down.

However, OPPO (including one plus) has performed very well among many brands, especially in China and India, with year-on-year growth of 119 per cent and 583 per cent, respectively.

In China, OPPO has won the top five in the market with a growth rate of 119%, and has become the only growth brand in domestic share TOP 5. With the exception of OPPO, the other four brands showed varying degrees of decline in shipments in the second quarter, with year-on-year growth of-30%, 23%,-20% and-13% respectively for Xiaomi, Apple, Walker and Huawei.

In India, the third largest TWS equipment market in the world, TWS equipment shipments rose 55%, with a year-on-year increase of 583%, taking the third place in India's TWS market share and becoming the only domestic brand of TOP 5 in the Indian market.

At present, the layout of OPPO's TWS product line tends to be improved, with OPPO ENCO X, OPPO Enco Free, OPPO Enco Air and other different series, covering from entry to high-end, and achieved a breakthrough of 10 million global sales in 2021.

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