Tesla's first store in China is closed, and sales and service strategies are facing adjustment.

Beijing, Nov. 2 (Xinhua) Tesla has adjusted its sales and service strategy in China, the second largest market, and has closed its first flagship showroom in China, according to people familiar with the matter.

Tesla closed the experience center in Qiaofu Fangcao, an upscale shopping mall in central Beijing, late last week, according to people familiar with the matter. At present, calls to the store have been transferred to another nearby Tesla exhibition hall. Tesla didn't respond to a request for comment.

Photo note: Tesla Fangcao experience Center Tesla Qiaofu Fangfang Grass experience Center opened in 2013, is Tesla's first store in China. It was renovated in 2018 and further expanded to occupy two floors of the mall. Tesla owns and operates more than 200 showrooms in China, where models are displayed and test drives are arranged for potential buyers.

It was reported in September that Tesla was considering closing some showrooms in luxury shopping malls in cities such as Beijing. The company also plans to achieve CEO Elon Musk's goal of improving customer service, focusing more on opening stores in lower-cost suburbs that can also provide maintenance services. As part of this effort, Tesla has been recruiting technicians and other service staff in China.