Shulou(Shulou.com)11/24 Report--

According to news in the morning of November 3, Beijing time, it is reported that as Christmas approaches, Tesla seems to have felt the festive atmosphere. The electric car maker has launched some new products in its official online stores, and one of the items was snapped up soon after it hit the shelves.

Tesla's new merchandise includes a 72 × 50-inch blanket named "Tesla … & Chill Blanket" by the company and sells for $150,150 (about 1095 yuan), while another item, called "Model X-mas sweater," sells for $65.

Like the previous Cyberwhistle, Giga Texas Belt Buckle and other peripheral goods, one of the two items released by Tesla has been sold out. It is reported that Tesla's Model X-mas sweater was sold out after 1 minute on the shelves and is now in a state of shortage.

Both items have a unique pattern that shows the company's lineup of S3XY electric vehicles, supercharging stations and Cybertruck products.

In introducing Tesla... & Chill Blanket blanket, the company wrote: "this is exactly what you need to set the mood for romantic mode. The blanket has an imprinted suede T logo on both sides, a hand-made jacquard knitted fabric made of ultra-fine 100% recycled polyester chenille."

Introducing Model X-mas sweaters, Tesla said: "whether naughty or obedient this year, our limited edition Model X-mas sweaters will keep you warm throughout the season. This hand-knitted sweater, with the theme of S3XY model lineup, supercharging station, lightning outline and Tesla, is the perfect complement to all holiday parties." Tesla also wrote in the product description: "the sweater is made of 100% hypoallergenic acrylic acid and is very soft and comfortable."

Tesla does not carry out traditional advertising, but the company has a strong and highly recognized brand. Some of the company's novelty items, once on the market, are often quickly sold out, which is a good proof of Tesla's brand appeal. In the case of collectibles such as Tesla tequila previously released by the company, these products can even be sold on websites such as eBay, where they are sold at high prices by scalpers.

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