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Netflix basic Advertising subscription in 12 countries: $6.99 per month, limited to 720p video

Shulou Source: shulou.com Published: 2023-11-24 11:32:59 10月01日 Update

Thanks to CTOnews.com netizen Coje_He for the clue delivery! CTOnews.com, November 3, Netflix announced a new subscription program called Basic with Ads (basic Advertising Edition) in October, which will be launched in 12 countries from November 3. In the United States, the program costs $6.99 a month. In announcing the news, Netflix said it is now confident to provide each fan with a corresponding price and plan.

The initial 12 countries include Australia, Brazil, Canada, France, Germany, Italy, Japan, South Korea, Mexico, Spain, the United Kingdom and the United States.

Since young people tend to watch less TV, they are not as exposed to TV advertisements as the elderly. Netflix says basic subscriptions with ads are a good thing for advertisers because they will be able to show their products and services to more people. Viewers who use this subscription will see 15-or 30-second ads played before and during the show and movie.

Advertisers targeting Netflix audiences will be able to control which programs their ads are broadcast in and prevent ads from being broadcast in programs that contain sex, nudity or violence for specific countries and types. These controls should help brands avoid controversy and help target the audience most likely to accept their ads.

CTOnews.com learned that Netflix only supports 720p with advertising subscription restrictions. Due to licensing restrictions, some movies and TV programs will not be able to watch. Ad-based subscriptions will not support downloading movies and TV shows for offline viewing.

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