BYD set up the "look up Automobile" company, and it is reported that the high-end brand plans to launch in the first quarter of 2023.

CTOnews.com, November 8, according to the Financial Associated Press, the reporter learned from BYD officials that its high-end brand is tentatively scheduled to be officially launched in the first quarter of 2023.

In addition, BYD registered and established Shenzhen look up Automobile sales Co., Ltd. on November 7 in Nanshan District, Shenzhen City, which is 100% owned by BYD Industrial Company. the scope of business includes new energy vehicle sales, new energy vehicle electrical accessories sales, plug-in hybrid engine sales and charging pile sales.

CTOnews.com previously reported that BYD will launch a new high-end brand in the fourth quarter of this year, and the price of the new car will exceed 1 million yuan. BYD official responded to the China Securities News: "the high-end brand is tentatively scheduled to be released at the end of this year, simultaneous debut of the first hard off-road model, priced at more than 1 million yuan."

In addition, the relevant person in charge confirmed that the brand, products, sales and service network, operation and other aspects are new and independent teams. As for the name of BYD's high-end brand, it is reported that after many rounds of discussion, it is now more inclined to the name "Starry Sky".