CIRP: more users in the United States choose to buy Apple iPhone 14 / Pro series 256GB high-capacity models
CTOnews.com, November 16, CIRP recently shared new market research reports, including iPhone sales data between the end of September and early October 2022. The data covers sales of the iPhone 14 series in the first three weeks, showing that more customers in the United States are choosing iPhone models with larger storage capacity.
The report is based on a field survey conducted by Apple in the United States after the end of its fiscal fourth quarter. During this period, Apple's iPhone 14 series accounted for 21% of iPhone sales. The iPhone 14 Plus was not included in the survey because the model was not released until later. CIRP pointed out that in the same period last year, the iPhone 13 series accounted for 16% of total iPhone sales in the United States.
Even with Apple's iPhone 14, the iPhone 13 series still sells well-at least for the most part. For example, the regular version of iPhone 13 alone accounts for 15 per cent of sales. Not surprisingly, the iPhone 13 mini is the least popular in the series, accounting for only 4 per cent of sales. IPhone 12 mini performed even worse, accounting for only 1 per cent of sales. The phone has now been discontinued.
CTOnews.com learned that the iPhone 11 was still in Apple's product line three years ago, accounting for 9 per cent of sales in the latest survey, indicating that there are still a large number of customers interested in buying older iPhone models at lower prices. This makes iPhone 11 more popular than the entry-level iPhone SE 3, which accounts for 7 per cent of sales.
IPhone 12 mini and 13 mini together accounted for 5 per cent of iPhone sales, while the aggressive iPhone SE 3 accounted for 7 per cent of new iPhone sales in the US this quarter due to aging styling.
CIRP not only shows which iPhone models are the best sellers, but also asks buyers what storage capacity to choose. This time, the research company points out that more people are choosing models with larger storage capacity.
For example, in 2021, 60% of iPhone 13 Pro buyers chose the 128GB model. This year, 50% of consumers chose the 256GB storage version. CIRP said that for the iPhone 14 series models, "most customers pay a premium for phones with larger storage capacity".
The study attributed the higher demand for higher-capacity iPhone models to camera upgrades, which led to larger image and video files. For example, a 4800-megapixel ProRAW photo taken with iPhone 14 Pro can produce a 75MB file. It is worth noting that the iPhone 14 Pro and 14 Pro Max have storage configurations up to 1TB.
