Bilibili responded to "whether to consider launching patch ads": extremely damaging the user experience, will not easily try

CTOnews.com November 30 news, in the earnings call held yesterday night, bilibili (bilibili) Vice Chairman and Chief operating Officer Li Mi responded to "whether bilibili will consider launching patch advertising".

CTOnews.com learned that Li Mi said that the market was too optimistic about the landing of patch advertising in bilibili, saying that patch advertising is a very traditional advertising form, and that the market revenue in patch advertising accounts for only 3%, 5%, shrinking rapidly, and the unit price is getting lower and lower.

Li Mi frankly said that bilibili's content is mostly concentrated in 2-5 minutes, and if all the content is in the form of patch advertising, the income is actually still small, and it will greatly damage the user experience. "this traditional advertising form and mode in which the loss outweighs the gain. Bilibili will not try easily."

In addition, Li Mi said that she is very confident that bilibili's overall advertising business will continue to outperform the industry market and achieve healthy growth in 2023, and the company will also try to further increase its market share.

Bilibili's revenue for the third quarter of 2022, released yesterday, was 5.8 billion yuan, up 11% from a year earlier, while its net loss was 1.7 billion yuan, down 36% from a year earlier, according to bilibili's results for the third quarter of 2022. In the third quarter, the average number of daily active users of bilibili reached 90.3 million, and the average number of monthly active users reached 333 million, an increase of 25% over the same period last year.