Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 1 (Xinhua)-- continued downturn in consumer demand caused smartphone shipments in Southeast Asia to fall 4% year-on-year to 23.5 million units in the third quarter of 2022, the lowest level in the region since 2020, according to a report released by Canalys today.

Among them, Samsung shipped 5.9 million units, accounting for 25% of the market share, in a leading position. OPPO ranked second, with shipments of 4.5 million units and a market share of 19%. Vivo ranked third with shipments of 3.5 million units. Xiaomi shipped 3.1 million units, falling to fourth place, while realme ranked fifth with 2.10 million units.

CTOnews.com learned that Canalys said that major manufacturers launched a variety of new low-end products in the third quarter as a defensive strategy to retain market share when the market is affected by falling demand.

OPPO has always adhered to the strategy of abandoning its ultra-low-end products and focused its investment on enhancing channel confidence and upgrading the brand.

In the field of high-end products, Samsung used its resources such as online marketing and Bespoke series of flash stores to promote and market its new collapsible product line, and made effective adjustments on the retail side, when its shipments returned to COVID-19 's pre-epidemic levels.

After the launch of Apple iPhone 14 in Singapore and Thailand, demand for its Pro range remains strong, indicating once again that the high end of the market is still immune to inflation.

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