SA Research: 2022 Q3 Nordic smartphone market is dominated by Samsung Apple, accounting for 61% share

CTOnews.com, December 7, according to the Strategy Analytics report, in 2022 Q3, the Nordic smartphone market will grow at an annual rate of 3%, a month-on-month growth rate of 7%. Apple, along with Samsung, continues to dominate.

In the quarter, Samsung accounted for 34 per cent of sales in the Nordic region, while Apple accounted for 27 per cent of iPhone, with a combined share of 61 per cent. Their combined market share has increased slightly by 1 per cent compared with a year ago. Samsung leads in four major markets, Norway, Sweden, Switzerland and Finland. On the other hand, Apple leads the market, with the number of smartphones in the region growing by 25% in Q3 in 2022.

CTOnews.com has learned that Apple's iPhone is expected to gain momentum further during the holiday season, with the new iPhone 14 / Pro series flagship computers taking the lead. Whether Samsung can win new goals with its high-end folding screen phones and Galaxy S series remains to be seen.

How will the high-end product portfolios of one plus, vivo, OPPO and other companies deal with this deep-rooted competition? New suppliers may need to find better ways to attract advanced technological audiences.