Shulou(Shulou.com)11/24 Report--

CTOnews.com, December 16 (Xinhua)-- according to interface news, OPPO has decided to invest 10 billion in its subsidiary brand Yijia in the next three years.

"most of the $10 billion will be spent on one plus product research and development. In addition, all the next resources of OPPO will be greatly skewed towards one plus, including OPPO's basic research and development, supply chain, channels, leading technology of research institutes and R & D departments, and so on," said OPPO internal executives.

Yijia Mobile is a brand founded by Liu Zuohu, vice president of OPPO, in 2013. it was once popular in overseas markets, then officially returned to OPPO in 2021 and has since become an independent brand under OPPO.

CTOnews.com learned that both OPPO and Yiga are controlled by Guangzhou and Eastern Europe plus Holdings Co., Ltd., but apart from the supply chain and production sharing, the brands have been operating independently and have different market positioning.

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