In the "big ending" of the 2022 World Cup tonight, Douyin said that Messi-related goods sold 45 times as much as Mbappe.

CTOnews.com, December 18 (Xinhua) the 2022 FIFA World Cup final will begin at 23:00 tonight, with Argentina and France competing for the World Cup. Douyin today released consumption figures related to the World Cup from November 21 to December 15.

Sales of fan products in the core category of the World Cup increased by more than 400% compared with the pre-match, while sales of core authorized official merchants in Douyin increased by more than 200%, according to Douyin e-commerce data.

CTOnews.com learned that, specifically, more than 80,000 items of merchandise around the mascot were sold on Douyin from November 21 to December 15. At the same time, Argentina's national football team ranks first in the sales of merchandise around the top eight of this World Cup. The Portuguese national football team, the Brazilian national football team, the French national football team and the Dutch national football team ranked second to fifth in terms of commodity sales.

In terms of star-related goods sales, Messi's sales of related goods were 45 times higher than those of Mbappe in the two teams that entered the finals. According to reports, tens of thousands of sets of Messi 10 jerseys have driven the production of a number of domestic manufacturing factories, and workers' income doubled during the World Cup.

▲ image source: Douyin