Microsoft will launch more ads on Microsoft Store next month and expand to Bing search, widget panels and so on in the second half of the year.

CTOnews.com news on December 26, it is reported that Microsoft Store Ads will be released from the Beta phase on January 5, 2023. Microsoft says there are more than 1 billion monthly active Windows users worldwide, and many users download applications and games through the Microsoft Store built into Windows.

Microsoft says advertisers will be able to buy ads on Microsoft Store Ads's platform after it is launched in January. Related advertising activities can be managed through the Microsoft Advertising platform.

Microsoft says Microsoft Store has just started advertising, and marketers can reduce overall cost per click (CPC) through pre-testing, so the ads offered by Microsoft Store Ads are very competitive. Microsoft also said that in some market segments, the conversion rate can be as high as 40%.

CTOnews.com learned that some of the data in this feature include product impressions, clicks, bids, and benchmarks that tend to win auctions, CPC, and cost per acquisition. In addition, there is integration with most third-party tracking partners, although Microsoft did not provide details on which partners.

After the official launch of Microsoft Store Ads on Microsoft Store, Microsoft said it would provide ads in widget panels on MSAN, Bing Search and Win11 systems in the second half of next year.