SARFT: promote the creation and development of skits and encourage TV stations to increase the frequency of skits
CTOnews.com news on December 27, SARFT has now issued a circular entitled "opinions on promoting the Prosperity and Development of short Drama creation". The document pointed out that to adhere to good works into a good platform, a good period of time, television stations and network audio-visual platforms should actively purchase excellent skits with a higher ideological and artistic level, broadcast in prime time on satellite TV or on the front screen of the home page.
The "opinions on promoting the Prosperity and Development of short Drama creation" points out that television stations are encouraged to co-ordinate satellite TV channels and terrestrial channels, and network audio-visual platforms to co-ordinate web pages, clients, and OTT, so as to promote the innovation of daily broadcast, weekly broadcast, quarterly broadcast and other broadcasting modes, increase the broadcast frequency of short plays, strengthen the promotion and promotion of short plays, expand the audience scale of short plays, and form a three-dimensional and diversified short play communication system.
All TV stations and their subordinate new media should actively carry out self-made or leading production of short plays, attach importance to the development and management of the copyright of short plays, and all network audio-visual platforms should give full play to their advantages in scale, data and technology, and actively explore innovative operation mode. further activate the momentum of short drama creation by means of self-control, customization, copyright, account sharing and so on. All TV series network drama production and management institutions should timely capture the market demand, launch excellent skits that meet the psychological expectations of the audience, create new highlights of spiritual and cultural life, and form a virtuous circle of investment, production and consumption of short dramas.
"opinions on promoting the prosperity and development of short drama creation" original: click here to go.
