BYD looks up at the latest trailer of off-road vehicles exposed: it will be unveiled on January 5, with a price of 1 million.

CTOnews.com, January 1, BYD will release its new high-end brand look up on January 5, and release the first model look up to R1 (R1 is the internal code name of the car), the latest preview picture of the car has been released.

From the picture point of view, the preview map shows the front face design of the car, the front face of the car is similar to the "I" shape of the front grille design, the headlight group is a split layout. Combined with the previously exposed look-up R1 patent image, the car is suspected to have a side rearview camera designed for driving assistance in the front fender area.

At the ceremony for the unwinding of BYD's 3 million new energy vehicle, Wang Chuanfu, chairman and president of BYD Co., Ltd., said that BYD will launch a subversive "cool techs" and apply it to the models it looks up to for the first time. In recent videos circulated online, the hardline cross-country supports the function of "turning around in place", which may be what Wang Chuanfu called "cool techs".

CTOnews.com learned that BYD has revealed that the new brand looks up to the positioning higher than the momentum, the overall price range is 800000-1.5 million yuan, will use BYD's cutting-edge automotive technology, representing BYD's strongest ability in electrification and intelligence. At the same time, the new brand will not only adopt the new logo, but also be independent in terms of brand, product, sales and service network, operation team and so on.