It is reported that Apple's iPhone shipments fell most sharply in November last year and began to ease in late December.
CTOnews.com, January 7, according to the latest announcement issued jointly by JPMorgan Chase and the China Academy of Information and Communications, Apple iPhone smartphone shipments fell 58% year-on-year in November 2022, and total shipments tracked since September fell 31% year-on-year.
The sharp decline in smartphones has affected Apple's overall market share in China, from 21% in November 2021 to 19% in November 2022. Since the smartphone market as a whole has also fallen by 34%, the decline in market share has been modest.
CTOnews.com learned that JPMorgan believes Apple's iPhone shipments fell the most in November and began to show signs of improvement in late December.
JPMorgan expects shipments to fall year-on-year into December, as supplies remain constrained for at least the first half of December. The company maintains its overweight rating on Apple shares, with a target price of $190 a share.