Following Disney and Netflix, Apple Apple TV + will also launch ad-supported subscription programs in the near future

CTOnews.com, January 13 (Xinhua)-- after Disney and Netflix have promoted ad-supported subscription programs, it has been reported that Apple Apple TV+ will launch a similar subscription plan in the near future. According to Business Insider, Apple is looking for a new head of advertising, the equivalent of Paramount's global chief digital advertising officer and vice president of advertising sales at Netflix.

CTOnews.com learned that Disney and Netflix have launched ad-supported subscription programs among major media service providers in the United States, and Apple is the only platform that has not yet followed suit.

Apple TV+ 's current subscription price is $6.99 a month and provides unlimited access to 4K programs for up to six family members, without ads or commercials. A cheap subscription program with ads can help boost the ratings of Apple's original content, which is an important part of Apple's "all originals" strategy. More importantly, ad-supported subscriptions promote more original content, which also means more opportunities for advertising.