Volkswagen CEO: will not start a price war with Tesla

CTOnews.com, January 30 / PRNewswire-FirstCall-Asianet /-- in response to Tesla's public desire to reduce the price of electric vehicles, Volkswagen CEO Oliver Blume commented that it did not want to respond to the recent price cuts of its competitor Tesla, and the company would not engage in a price war with it.

In addition, Obermu further said: "We have a clear pricing strategy and focus on reliability, and we believe in the strength of our products and brands. While we also want to be a 'global leader' in electric vehicles, this should be achieved through 'profitable growth'."

CTOnews.com learned that Tesla was the first to start a sharp price cut at the beginning of the year in 2023. The company admitted that the average selling price of Tesla had been "on a downward track for many years" and that Tesla's goal was to give priority to "affordability" so that it could grow into a company that sells millions of cars a year. "Price is very important," Musk said. many people want to buy a Tesla, but they can't afford it. therefore, the price change does have an impact on ordinary consumers. "