Apple welcomes the 57th Super Bowl and buys a new # AppleMusic hashflag at Twitter

CTOnews.com, Feb. 7 (Xinhua)-- Apple announced last year that it was the latest sponsor of the Super Bowl halftime show (Super Bowl Halftime Show) and invited Rihanna to perform.

The 57th Super Bowl will be held on February 12, 2023. To further build momentum, Apple bought Hashflag with # AppleMusic on Twitter.

When Twitter users use the # AMHalftime, # HalftimeShow, # AppleMusicHalftime and # AppleMusicHalftimeShow flags in the process of tweeting and forwarding, they will have a brand new Hashflag.

CTOnews.com small class: hashflag is a unique paid marketing method on Twitter. Hashflag refers to the topic tag with emoji on Twitter, which usually consists of two parts: Hashtag (topic tag) + symbol pattern. When the user likes the relevant Hashflag post, it will pop up the Like button in the animation.

In general, Twitter does not allow topic tags with emoticons. Therefore, brands need to pay high fees to officially customize the relevant Hashflag to Twitter. It also means that users can only use them at specific events or events (such as brand anniversaries, event promotions).