Shulou(Shulou.com)11/24 Report--

CTOnews.com, Feb. 7 (Xinhua) according to a document seen by The Information, as of mid-January, about 180000 people in the United States were paying for Twitter subscriptions, of which Twitter Blue verified users accounted for less than 0.2% of the total number of monthly active users (not the only paying users).

The tiny figure suggests that Musk faces a challenge in turning subscription products into Twitter's main source of revenue.

According to the document, the United States accounts for about 62% of Twitter's global users, which means that Twitter has at least 290,000 paying subscribers worldwide.

CTOnews.com has learned that Twitter currently charges its "Blue Verified" blue certified users $8 a month (currently about 54 yuan), while users who sign up through Apple iOS are $11 a month (Apple charges an extra 30%).

In addition, it has been reported that Twitter will provide companies with a "gold certification" that charges $1000 a month and will lose their existing gold certification if they refuse to pay, but the exact timing of the policy is unknown.

Twitter has been having a rough time since Musk bought the company for $44 billion last year. In January 2023, Twitter's daily revenue fell 40% from a year earlier, and hundreds of Twitter's top advertisers have stopped or cut back on spending. One company estimates that Twitter's advertising revenue fell by as much as 70 per cent in December from a year earlier.

Mr Musk admitted in an November tweet that the company had suffered a "significant drop in revenue" after advertisers suspended spending on social media platforms. At the end of 2022, Musk claimed in an episode of All-In Podcast that Twitter was no longer "on the fast track of bankruptcy", but that it was still not "safe".

Under Mr Musk, Twitter has cut staff through mass layoffs and internal changes that have forced many to resign, including ending the permanent work-from-home policy of the former CEO Jack Dorsey (Jack Dorsey).

In addition to cutting costs, the company is also trying to create new sources of revenue. In addition to the Twitter Blue subscription service, he auctioned everything from kitchen supplies to office equipment in January.

"Twitter will allow merchants to retain their gold certification, but it will cost $1000 a month."

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