Will Apple continue to raise the price of iPhone in the future? Cook: I think users are willing to pay more for a better experience

CTOnews.com, February 7 (Xinhua) Apple CEO Tim Cook hinted during the earnings call in the first quarter of fiscal 2023 (the fourth quarter of 2022) that Apple will continue to raise the price of high-end iPhone in the future.

At the meeting, Cook was asked: what do you think of the rising price of iPhone, and will it continue to push up the price of iPhone in the future? CTOnews.com learned that the top version of iPhone X, a 256GB version launched in 2017, sells for $1150 (currently about 7809 yuan), while today's 1TB version, iPhone 14 Pro Max, sells for as much as $1600 (currently about 10864 yuan).

Cook's answer is: there is no problem with price increases. (The price increase is no problem.) Cook said, in fact, we will persuade users to pay higher fees.

"I think users are willing to pay more for better features and better experiences," Cook said. IPhone has become an 'integral part' of people's lives.

Although Cook has not officially admitted that he will continue to raise the price of iPhone in the future, he does not rule out the possibility of further increase in the future. The iPhone 15 Pro series, launched later this year, will be equipped with a titanium frame, upgraded processors and cameras, and widened the performance differences between the iPhone 15 standard model and the iPhone 15 standard model.