Former Google executive: Microsoft has "sprung up" in AI search

On the morning of February 13, Beijing time, Sridhar Ramaswamy, a former Google executive in charge of search advertising, said last week that Microsoft had "stood up together" to launch an upgraded version of Bing in the new era of artificial intelligence search.

Ramaswami said it was too early to say that an upgraded version of Bing and Google search would compete fiercely, but Microsoft may have taken the lead in grabbing the corporate narrative of artificial intelligence.

Ramaswami, a former senior vice president of advertising and commerce at Google, co-founded and served as CEO of search engine company Neeva. "I think it's a bit like the Soviet Sputnik moment for search engines, and it's a big change for the ecology as a whole," he said. "whether and how Google embraces this trend and how to realize it through advertising are still very open questions."

Last Tuesday, Microsoft launched an enhanced version of Bing search with artificial intelligence. Just a day ago, Google announced that it would integrate artificial intelligence technology into its own search engine.

Since Microsoft-invested OpenAI launched the popular chat robot ChatGPT in November last year, Google and Microsoft have competed fiercely to bring new artificial intelligence products to market.

In an interview published on Wednesday, Satya Satya Nadella, Microsoft's chief executive, said Google was "an 800lb gorilla in the search industry". "I hope that when they see our innovation, they will want to stand up and show that they can do it. I want people to know that we are driving them to do it."

Mr Ramaswami said Google and Microsoft were "leading investments in basic technology and artificial intelligence". "sometimes storytelling is ahead of the actual business." He pointed out that there were reports that OpenAI had hired Google engineers to develop ChatGPT.

Google has yet to respond to Ramaswami's claim.