The revenue of "A Sheep is a Sheep" exceeds 100 million, and the initial cost is only 500000.

CTOnews.com February 16 news, the once popular Wechat Mini Game "sheep a sheep" in the end how much money? At the annual meeting of China's game industry in 2022, Zhang Jiaxu, founder of "Sheep A Sheep", revealed that the revenue of "Sheep A Sheep" has exceeded 100 million, the team has expanded from 10 to 20, and the initial cost of the game is only 500000 yuan.

Zhang Jiaxu, founder of Beijing Jianyou Technology Co., Ltd. said, "the initial cost of this game is only 500000 yuan. We initially launched Douyin, but in fact it did not meet expectations, but the retention, fission time and other data were very good. Then we launched Wechat, reaching 1 million DAU in less than two weeks. Hot search on Weibo is an accelerator. Next hope and all the platform content linkage, for each platform to do customized content. "

CTOnews.com learned that at present, the game "Sheep is a Sheep" is not open to in-house purchase, and only through the mode of users watching ads to get props to earn advertising revenue. Zhang Jiaxu said that banner revenue can increase revenue, but for the sake of player experience, the banner window has not been opened.