More information about BYD's "F brand" has been exposed: covering multiple categories, off-road vehicles against Mercedes-Benz G

February 28 news, Phoenix New Media Technology learned that BYD personalized brand from the latest news, the future product matrix will cover sports cars, off-road, sedan cars and other categories. Among them, the first product will focus on the off-road field, the overall performance of the standard Mercedes-Benz G, will be launched this year.

Phoenix New Media Technology has learned that BYD's professional personalized brand is the "tide card" in the mouth of the outside world, and its internal code name "F brand" will be between looking up and momentum in the BYD system. Last November, BYD confirmed the existence of the new brand for the first time.

Phoenix New Media Technology learned from people familiar with the matter that the "F" brand is expected to be launched in 2023 and operate independently of the existing BYD brand.

Taking into account BYD's past habit of release and mass production, the first model of the new brand may continue this high requirement and will be launched this year.

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BYD: "F Brand" is the internal code name of professional personalized brand, but the rumor of "Tank 300" is not true.