Counterpoint: Google Pixel Watch Watch BoM costs $123, with Samsung BOE benefiting the most

CTOnews.com March 3, Google launched the Pixel Watch smartwatch last year, and the US version starts at $349 (CTOnews.com Note: currently about 2412 yuan). But how much does the smartwatch cost? An analysis of a new report released by Counterpoint Research shows that Pixel Watch has a total bill of materials (BoM) of US $123 (CTOnews.com Note: currently about RMB850).

It should be noted that this figure does not include R & D and marketing costs. Samsung is the main supplier, accounting for about 20 per cent of BoM costs due to chip supplies, LTE transceivers and "other matching components". There are also NXP NXP coprocessors and memory made in Kingston. The total cost of two processors and memory accounts for nearly 27% of BoM.

The second biggest supplier beneficiary is BOE, which sells Google a customized 1.2in OLED display, which is equivalent to 14 per cent of the bill of materials. The GPS chip is provided by Broadcom Broadcom, as is the Wi-Fi / Bluetooth combination chip, while STMicroelectronics provides the components needed to support eSIM and Google Pay.

Six-axis inertial sensors and digital compasses also come from STMicroelectronics, while the heart rate monitoring system uses components from Texas Instruments.

Google Pixel Watch watches features a round dial and a unique strap connecting shaft, equipped with the latest Wear OS 3.5 system supported by Google Services and third-party applications, and supports deep Fitbit integration. Equipped with 294mAh battery, it can be used for 24 hours on a single charge, fast charging is supported, and Pixel Watch can be charged to 50% in 30 minutes.