Shulou(Shulou.com)11/24 Report--

CTOnews.com March 7, YouTube announced that it will stop displaying overlay ads during video playback in April 2023, that is, translucent banner ads that appear at the bottom of the video.

YouTube said on its official blog that the decision was to "improve the user experience and advertising effectiveness". Coverage advertising is a traditional advertising format, only displayed on the desktop, this kind of advertising is a kind of interference to the audience. YouTube predicts that as participation shifts to other ad formats, this will have a limited impact on most creators.

YouTube said it will continue to use other forms of advertising, such as front patch, rear patch, insert, picture and responsive advertising. In addition, YouTube will launch a new interactive advertising format called Direct Response, which allows viewers to interact directly with the brand by clicking or scanning a QR code.

YouTube is one of the most popular video sites in the world, with more than 2 billion active users every month, according to statistics agency Statista. YouTube's main source of revenue comes from video advertising. In the fourth quarter of 2021, YouTube's advertising revenue reached a record $7.26 billion (CTOnews.com Note: currently about 50.384 billion yuan), an increase of 46 per cent year-on-year.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.