Wechat Public platform Operations Center issued the announcement on standardizing official account template messages.

CTOnews.com news on March 24, Wechat Public platform Operations Center Wechat official account today updated the article, issuing a "notice on standardizing official account template messages."

The announcement shows that starting from March 30, Wechat public platform will further standardize the content of template messages, reducing some official accounts using template messages for commodity marketing, service promotion and other operations, and official accounts using color / emoticons to induce users to view and click.

CTOnews.com learned officially from the Wechat Public platform Operations Center that the specification mainly includes the following:

1. Restrict the display of some message contents

The trailer / memo field does not support display, custom color content is displayed as the default color, and emoji emoticons are displayed as "□".

2. Block the distribution of pure marketing messages

For pure marketing template messages, the platform will intercept.

3. Strengthen the restriction on the account of sending pure marketing messages.

In addition to intercepting pure marketing messages, the platform will also take the ability to block accounts that send such messages by restricting the addition of templates, restricting template redirection and other capabilities.