Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com March 29 news, according to 36 krypton information, vivo's independent sub-brand iQOO and vivo will be further integrated, which is the most obvious step for vivo to reduce costs and increase efficiency in the near future.

According to the report, in the past, iQOO and vivo shared research and development, supply chain, channel system, media resources procurement and other aspects of scale, but planning, user operation, media strategy, in-site word-of-mouth marketing, e-commerce and other more brand and online business teams operate independently.

A person related to vivo said to 36 krypton that senior management has discussed the merger of brands, media strategies and other teams, iQOO may no longer have independent stores and counters. It is not clear whether iQOO will retain a separate business division.

As of CTOnews.com, there has been no response from vivo and iQOO.

According to the latest data from CINNO Research, sales of Top5 mainstream brands in the domestic smartphone market showed negative growth in January compared with the same period last year, with a drop of 4.2%. In the Android camp, only Xiaomi sales fell less than the overall decline in smartphones, and OPPO / Glory / vivo declined significantly, by 13.5%, 19.2% and 23.5%, respectively. Vivo (excluding iQOO) currently ranks fifth in the domestic smartphone market.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.