Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Colorful M and MissBook for the clue delivery! April 3 news, we learned from Taobao insiders that Taobao has been facing some users, in Taobao App home page online 99 special channel. A screenshot of the home page of a new version of Taobao shows 99 special channels juxtaposed with Taobao Live, displayed in the most prominent position on the home page, with the word "9.9" marked at the entrance.

At present, not every user can see this channel. Taobao insiders said that the 99 special sale channel is expected to be launched to all users within this month.

Some people close to Taobao pointed out that this is a move of Taobao in terms of price competitiveness. Prior to this, JD.com has announced the launch of 10 billion subsidies, directed at pinduoduo, and Taobao's move is to join a new round of price war through the above adjustments.

99 special sale channels are mainly industrial belt factory goods, covering small department stores, daily necessities, food, flowers, green plants and other categories, the first batch of goods on the line in the "tens of thousands" scale, the partners are mainly businessmen who have settled in the "Taobao Factory". The industrial belt factories that Taobao requires cooperation are required to provide "quality assurance" services for goods. Another person close to Taobao pointed out that this is a move by Taobao in terms of price competitiveness. Taobao also tested the "same price comparison" function on a small scale in March, which has not yet been fully put online. In addition, Taobao also launched the "5-star price power" grading tool in the background, and will provide search recommendations for low-priced goods inside and outside Taobao.

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