After "Cloud sacrifice sweeping", the funeral industry tested the waters of Yuan Universe.
CTOnews.com, April 5 (Xinhua) with the development of new digital technologies such as VR, AR and XR, the funeral industry has also begun to explore the use of meta-universe technology to provide more diversified sacrificial services for the deceased and their families. During the period of Ching Ming Festival, some cemeteries created virtual spaces and digital people by means of digital screens, artificial intelligence and digital twins, so that relatives could remember the dead online, China Business reported.
According to Fushouyuan's Fushouyun Company, they have two platforms for meta-universe funeral products, one is to digitize the physical graveyard into a "blessed land" of virtual space, and the other is a completely virtual "heaven". Different scene styles can be customized. such as digital home style hall, ancestral hall and so on. The company is also trying to apply ChatGPT technology to the construction of digital human, so that the digital human model of the deceased can have intelligent dialogue.
According to a report released by the China Research Institute of Industry, the market size of the funeral industry will continue to expand and is expected to exceed 300 billion in 2024. At present, there are three listed companies involved in the funeral service industry, namely, Fushou Garden, Fucheng shares and Yong'an Forestry. One of the purposes of launching digital funeral products such as NFT in some cemeteries is to increase the premium of cemetery products.
However, the funeral industry is still facing uncertainty in the direction of meta-universe. On the one hand, the relevant national policies are not yet clear, on the other hand, the audience's acceptance of the traditional funeral culture in digital form is not high. CTOnews.com believes that traditional Chinese culture is still relatively conservative about the concept of life and death, and it remains to be seen whether meta-cosmic technology can be accepted by the deceased and their families.