It is revealed that Samsung has negotiated an agreement with BMW on the supply of OLED panels and has signed a memorandum with Ferrari.
April 12 news, after the widespread adoption of smartphones, relevant manufacturers are also trying to apply OLED panels with better display and higher prices and profits to tablet computers, notebooks and other fields to open up new growth points.
New applications of OLED panels include cars. Samsung, which is at the forefront of the industry on small and medium-sized OLED panels such as smartphones, has signed a memorandum of understanding with supercar manufacturer Ferrari to develop innovative car display solutions for supercar brands for the next generation of Ferrari models.
According to foreign media reports, in addition to the agreed Ferrari, Samsung shows that it is still in talks with BMW about cooperation. Foreign media mentioned that there were reports that Samsung had been negotiating an agreement similar to Ferrari with BMW.
When talking about the cooperation with Ferrari, Samsung CEO Joo-Sun Choi said that it is confident that the cooperation with Ferrari will provide them with a rare opportunity to apply the relevant technology to the field of supercar, and will enhance their position in the car OLED panel market to new heights.
It is worth noting that Samsung shows that LG, a competitor in the panel field, is also aggressively expanding its automotive OLED panel business. Foreign media reported last week that LG shows that it is accelerating business restructuring, shifting from TV and display panels to panels for smartphones and cars.
