Ai media consultation released a survey on May Day holiday: more than 80% of netizens have travel plans, and Hangzhou is the most popular.

Among the respondents who participated in the survey, the proportion of male and female was 37.3% and 62.7% respectively, and the age distribution was 26 years old and under (11.0%), 27-39 years old (61.3%), 40-49 years old (23.9%), 50 years old and above (3.8%).

CTOnews.com obtained from the survey data that more than 80% of netizens already have different types of travel plans, and only 1.9% said they were temporarily uncertain. 39.7% of netizens plan to travel within the province on May Day, 24.6% plan to visit the city, 21.4% plan to travel across provinces, and only 1.3% plan to travel abroad.

In terms of the concept of tourism consumption, 55.3% of tourists choose a comfortable concept of tourism consumption, and food and accommodation can meet a certain standard; 28.2% of tourists prefer economic consumption, focusing on tourism, with no excessive requirements for food and accommodation; only 16.5% of tourists maintain a high-standard concept of enjoyment tourism consumption.

In terms of travel budget, the per capita tourism budget of May Day tourists is relatively concentrated in the consumption range of low budget and high performance-to-price ratio. Tourists with a budget of 1000 to 2000 yuan accounted for 53.8%, while consumers with a budget of less than 1000 yuan also accounted for 8.8%, while those with a budget of more than 3000 yuan accounted for 7.5%.

Most of the popular cities during the May Day holiday are concentrated in new first-tier cities, water villages and ancient towns in the south, such as Hangzhou (26.4%), Lijiang (24.5%), Chengdu (21.3%), and so on.

Popular travel to TOP10 cities:

Hangzhou

Lijiang

Sanya

Xishuangbanna

Chengdu

Qingdao

Phoenix Town

Suzhou

Xiamen

Chongqing

The motivation of May Day tourists is rich and varied, including relaxing body and mind, relieving stress (67.9%), sightseeing, clocking in scenic spots (60.9%), increasing personal knowledge (39.1%), shopping (29.4%), making friends (22.1%), and so on.

Internet users have access to the May Day strategy, including content community platform (43.6%), local life service platform (42.2%), map navigation platform (41.3%) and so on.