Zhang Ping, Academician of the Chinese Academy of Engineering: computing and communication will become the core technology of media in the future.

CTOnews.com, April 23, under the guidance of the Network and Communication Bureau of the Central Network Information Office, the 2023 China Internet Media Forum "all-Media Communication shaping a New pattern of mainstream Public opinion" sponsored by the Central Radio and Television Central Television Network and hosted by Douyin was successfully held on April 22 in Nanjing, Jiangsu Province.

According to CCTV news, Zhang Ping, academician of the Chinese Academy of Engineering, delivered a keynote speech entitled "challenges and Technical prospects of all-Media Communication" at this forum.

Zhang Ping first analyzed the new challenges faced by the current all-media communication: first, the media communication is difficult to connect with the public, and the top-down communication mode is difficult to resonate with the general public. Second, the positioning of the propagation model is vague, the traction force is not enough, the lack of cooperative evolution mechanism, and extensive management.

CTOnews.com Note: Tu Yuan Pexels believes that with the progress of the times, the media will gradually develop into a general existence of infrastructure, and the media as an extension of the human body is close to the technological simulation stage of consciousness. Computing and communication will become the core technology of media in the future. He stressed that we must face the difficulties and challenges in the future from the perspective of technology and media communication.