Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 12 (Xinhua) according to the latest report released by market research firm Counterpoint Research, smartphone shipments in Latin America fell 9.9% in the first quarter of 2023 from a year earlier, showing no signs of recovery.

"High inflation, low economic growth and some continued social unrest since 2022 have affected consumer confidence in the region," said Tina Lu, chief analyst. "5G smartphones have failed to attract a large number of consumers to speed up replacement."

The main contents of the attached report of CTOnews.com are as follows:

With the Galaxy A series of phones, Samsung maintained its absolute leadership position in the region with a share of 41.7%, more than double that of second place.

In Brazil, Mexico and Argentina, the Galaxy S23 series allows Samsung to maintain its position as a value leader in the region.

Xiaomi launched the A2 model in February this year, the Note 12 model in March, and the high-end model in the Latin American market.

Apple's sales and share also increased compared with the same period last year. The 4G iPhone 11 is driving its growth in the region.

OPPO continues to grow, with its share more than doubling from a year earlier. Its sales grew 88 per cent year-on-year, the highest among the leading brands in the region.

OPPO entered the region three years ago and has consolidated its position in the top three in Mexico. Its goal now is to increase its share in Colombia and Peru.

OPPO will also increase its share of the high-end market by launching Find N2 Flip in the region. This is the third manufacturer to launch foldable phones in the region.

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