Disney Disney+ subscribers fell by 4 million in the first quarter, the second consecutive quarterly decline.

CTOnews.com, May 14 (Xinhua)-- Disney's streaming service Disney+ has lost subscribers for the second consecutive quarter. Disney+ lost 4 million subscribers in the first three months of 2023, bringing its total to 157.8 million, according to a report released by the company on May 10.

Disney Disney+, which has been growing rapidly since its launch in 2019, had hoped to add 1 million subscribers in the first quarter of 2023, but lost 4 million instead.

There are many factors that may lead to the loss of Disney+ subscribers, one of which is the loss of streaming rights to the IPL cricket tournament. Disney+ is IPL's exclusive streaming partner in India, but the seat was taken by Amazon Prime Video in 2022. The loss of IPL is a major blow to India's Disney+, which has a large subscriber base.

Another factor that could lead to the loss of Disney+ users is the rising price of services. In March 2023, Disney+ raised the price of its subscription in the United States from $7.99 per month (CTOnews.com Note: currently about 56 yuan) to $8.99 per month (currently about 63 yuan).