Luo Wenran, president and CEO of Volvo, made his first trip to China: never sell cars at a loss, and aim to transform into a pure electric luxury car company by 2030.

CTOnews.com, May 15 (Xinhua) recently, Luo Wenran, president and CEO of Volvo Automobile, opened his first trip to China since taking office, attending the official opening ceremony of Volvo Automobile Design Center in Shanghai to share his views on Volvo cars and future plans.

Luo Wenren, president and CEO of ▲ Volvo, and Tuyuan Volvo CTOnews.com learned from Volvo officials that Luo said in an interview: "Volvo is using technology to promote the transformation of electrification and intelligence, and is making continuous efforts to achieve the goal of 50% of its sales coming from pure electric cars in 2025 and becoming an all-electric luxury car company in 2030."

On May 10, the new Volvo Design Center was officially unveiled in Shanghai, which, together with the existing design centers in Gothenburg and Camario, will form Volvo's design system and further expand Volvo's global design layout.

"Volvo has always attached importance to the Chinese market, and it can be said that China is Volvo's second hometown," said Luo Wenren, Tuyuan Volvo Design Center in Shanghai, ▲. "with the opening of the Shanghai Design Center, Volvo's commitment to continue to enter the Chinese market is even more to look forward to."

With regard to the price war in the Chinese auto market, Luo Wenran made it clear that Volvo will certainly not sell cars at a loss, whether it is oil cars or trams, selling cars at a loss is not its strategy. " Due to the high price of raw materials, especially lithium, the profit of pure trams is lower than that of other models, but with the increase of energy density and efficiency, the cost of pure electric vehicles is also a trend to achieve parity with fuel cars, which we think will be in 2025. In the same period, pure electric sales will usher in the industry inflection point. "