Sega tasted the benefits of Sonic movies and hoped to bring other games IP to the big screen.

CTOnews.com May 17, Sega Sammy CEO Zhi Zhiji in the latest earnings call, asked if there will be a film outside of Sonic theme, said: "if there is a chance, we would like to accept challenges other than Sonic IP."

"if we can match the release time of games and movies, we can undoubtedly achieve the best publicity effect, which is very good for improving IP or expanding the range of users," he said. This has been reflected on Sonic IP.

"Sonic the Hedgehog" was released in 2020 and grossed nearly $320 million at the box office (CTOnews.com Note: currently about 2.234 billion yuan). Its sequel was released last year and grossed more than $405 million (CTOnews.com Note: currently about 2.827 billion yuan).

Hedgehog Sonic 3 is scheduled for release in December 2024. Before that, a live-action TV series with Knuckles as the theme and set between the second and third films will be released.