Shulou(Shulou.com)11/24 Report--

Thank CTOnews.com netizens soft media Xinyou 1933769 for the clue delivery! CTOnews.com, May 18, according to foreign science and technology media Inverse, co-founder Pei Yu left OneCanada in 2020 and founded Nothing a year later. Nothing Phone (1) launched last year has been recognized by the market and has cultivated many loyal fans around the world.

The report pointed out that in order to promote the success of Phone (2), Nothing recruited talent in all key vertical areas such as hardware, software and marketing, and OnePlus employees naturally became the focus of recruitment.

A person familiar with the matter told Inverse that 70 per cent of Nothing's software team came from one plus and 30 per cent of the hardware team came from one plus.

The person familiar with the matter also said that the main target group of Nothing products are technology enthusiasts. CTOnews.com learned from the report that many of Nothing's key hires are to build a "enthusiast brand", which is exactly what Yiga first gave consumers the impression.

The report points out that the key element for Nothing to build a "enthusiast brand" is the system experience. Nothing employs a large number of OnePlus software engineers to customize Nothing OS, and the next version will redesign the main interface.

For more inside information, you can visit the original Inverse text.

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