The online ride-hailing market has changed: the income of drivers has declined, and the competition for platforms has become fiercer.
CTOnews.com May 22 news, the ride-hailing industry has experienced more than 10 years of rapid development, but in recent years it is facing market saturation, declining income of drivers, platform competition and other problems.
According to statistics, in April 2023, the number of ride-hailing drivers across the country reached 5.406 million and the number of vehicles reached 2.3 million, more than double that of two and a half years ago. But at the same time, the number of ride-hailing users fell from 453 million in 2021 to 437 million in 2022, a decrease of nearly 16 million. CTOnews.com noted that during this period, there were almost 1.14 million new ride-hailing drivers in China, according to the Ministry of Transport. Although the number of online car-hailing orders increased by 48.4% in April compared with the same period last year, the average daily order for bicycles slipped to 10.2.
This imbalance between supply and demand has led to a sharp drop in the income of ride-hailing drivers. According to KuaiBao, the interactive city of Orange Persimmon, many drivers report that it is good to run 400 yuan a day, compared with 500 or 600 yuan in the past. In order to reach their target income, some drivers have to extend their working hours and even go home from 7 a.m. to 9 p.m. or even in the early hours of the morning. Some drivers quit the ride-hailing industry after getting the online ride-hailing qualification certificate and found that their income was lower than expected and could not adapt to work and other reasons.
In order to ensure the balance of supply and demand in the region, transportation departments in Jinan, Dongguan, Wenzhou, Sanya and other places have issued warnings one after another that the local "online car-hailing orders are declining" and "the capacity of the online car-hailing market is close to saturation." the aim is to remind practitioners to enter the venue cautiously and issued some restrictions.
In this case, how does the ride-hailing platform cope with capacity saturation and competitive pressure? Some experts believe that competition between platforms is a good thing, allowing drivers and passengers to have more choices. At the same time, the platform can also seek growth and revenue by increasing the percentage, carrying out autopilot, and increasing additional business.
