Shulou(Shulou.com)11/24 Report--

It's summer, and it's the peak of beverage consumption. Careful buyers found that since May, Budweiser has moved the studio into the rookie's warehouse, and consumers can directly see the goods in the warehouse and enjoy a new immersive shopping experience.

This is a live broadcast in the warehouse jointly launched by Cainiao and Budweiser. Through the integrated supply chain guarantee of Cainiao warehouse and Cainiao warehouse, with the supply chain combination of Cainiao direct warehouse + direct operation, heavy drinks can be delivered while sowing in the warehouse and delivered to your door.

The live broadcast is in Cainiao's direct barn in Jiaxing, which covers an area of 30,000 square meters and stores more than 300000 cases of Budweiser beer. On the day of the live broadcast, the rookie warehouse was in full swing. The anchor of Budweiser shouted hard, and the buyer was in high interest in shopping. Batch after batch of beer was instantly empty in seconds, and the transaction orders were sent to the operators in the warehouse in real time through the digital system, and boxes of beer were constantly removed from the shelves more than 10 meters high, and were sent directly to consumers through rookies for the first time.

The person in charge of Cainiao Warehouse said: "the familiar live broadcast background is often live broadcast rooms or streets, which are close to famous anchors or consumption scenes. But the new generation of young consumers pursue more real channels and high-quality logistics experience. This Budweiser live broadcast chooses Cainiao direct warehouse, which is close to products and logistics, thus realizing the integration of business flow and logistics."

According to statistics, the maximum number of viewers of the live broadcast reached 100000, and a total of 50,000 cases of beer were swept away.

Cainiao direct distribution has a high-quality service experience different from other express delivery companies for heavy goods of alcoholic beverage. first of all, the overall distribution link nodes are few, the aging is fast, and the delivery of beer on bare boxes is supported. High-quality transportation not only ensures that the overall damage remains low, but also helps businesses to reduce the cost of packaging materials. Second, at present, Cainiao direct distribution (Dan bird) has achieved 100% door-to-door delivery, for heavy goods such as Budweiser, door-to-door delivery is undoubtedly a blessing for consumers.

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