Taobao launched 618 left-handed special show to meet the shopping needs of minority groups.
CTOnews.com June 12 news, now, many e-commerce began to explore the possibility of combining "humanistic care" with business. Taobao also recently launched a special 618 "left-handed" venue to sell a series of "left-handed" products.
▲ source Taobao client claims that users only need to search for "what are the left-handed products" to find their own products:
Such as left-handed stationery, tableware, scissors, guitar, flute, wristwatch, bottle opener, mouse, keyboard, bicycle and playing cards, etc.
According to Taobao, more than 1.1 million people searched for "left-handed goods" on Taobao in the past year and generated nearly 1 million orders. Among them, parents of the post-90s are the main force in buying left-handed items, such as left-handed scissors, children's tableware and stationery. The annual sales increased by more than 1.2 times compared with the same period last year. "many parents are excited because their children are adept at using left-handed chopsticks and scissors,"elderly parents are moved to use left-handed gardening scissors for the first time," and "left-handed barbers are proud of their works."
CTOnews.com, the ▲ Touyuan Taobao client, noticed that many e-commerce businesses have made some efforts in this regard in recent years. Amazon and pinduoduo have launched similar activities for "barrier-free people" earlier, and Taobao is the first to specifically target "left-handed" people.