Fuji's new INSTAX SQUARE SQ40  Polaroid camera is exposed and sells for $150.

Thanks to CTOnews.com netizens Rain and Snow for the clues delivered by independent photographers! [update] Fuji's new INSTAX SQUARE SQ40 Polaroid camera was officially released today (June 15), and the relevant information is consistent with the revelations.

CTOnews.com June 14 news, according to fujirumors news, Fuji's new INSTAX SQUARE SQ40 Polaroid camera will be launched soon, and a new "Sunset" photo paper will be launched at the same time.

According to the exposed press release, the Fuji INSTAX SQUARE SQ40 Polaroid camera has a suggested retail price of $149.95 (CTOnews.com Note: currently about 1074 yuan) and is expected to go on sale by the end of June 2023.

In addition, Fuji INSTAX MINI EVO will also launch a new brown color scheme.

Introduction to the main functions of SQ40 attached to CTOnews.com:

Automatic exposure function

SQ40's automatic exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing shutter speed and flash output according to the scene, allowing novice INSTAX real-time camera users to take high-quality photos.

Selfie mode makes selfie faster and easier

Users can activate the selfie mode by rotating the lens after the SQ40 is turned on, which is very suitable for selfies and close-ups.

New photographic paper

SQ40 is accompanied by Fuji Film's new INSTAX SQUARE "Sunset" photo paper. This new square format photo paper design is inspired by the soft color gradient in the sky at sunset.