Beats teamed up with fragment design to launch two limited edition Beats Fit Pro headphones for sale on July 7th

CTOnews.com July 3, Beats and fragment design once again jointly launched two limited edition Beats Fit Pro models, which will go on sale on Friday, July 7. The headphones are designed in a minimalist style, with fragment's classic double lightning logo etched on white earplugs, black earplugs and two charging boxes. The "FRGMT" logo is hot stamped on the outside of the opposite color charging box in black and white.

"I am very excited to launch the third product with Beats this time," said Hiroshi Fujiwara. "the headset itself is very dynamic, and the integration into the classic design will enhance its design sense again."

In order to strengthen the influence of cooperation, American tennis player Francis Tiafi (Frances Tiafoe) was specially invited to appear in a black-and-white promotional film to pay tribute to this fashion design.

CTOnews.com noted that this is the third joint partnership between the two brands after the launch of Beats Flex and Powerbeats Pro in 2021. Beats and fragment first partnered with the futuristic chrome series launched in 2014, and have since partnered to develop other products and projects, including custom BeatsX and "the VINYL" record stores.

The cooperative headphones will be accepted at WeChat Mini Programs, a limited-time store in Beats, from 10:00 to 12:00 on Friday, July 7. the price is RMB 1699 in the Chinese market.