Sega executives called blockchain games "boring" and shelved related development plans

CTOnews.com, July 7 (Xinhua)-- Sega Co-Chief operating Officer Hiroshi Neihai said the company has withdrawn its well-known IP franchise from a third-party blockchain gaming project to prevent the content from depreciating, Bloomberg reported. He also pointed out that, at least for now, Sega has shelved plans to develop such games on its own.

▲ image source Pixabay Sega previously advocated the use of blockchain technology to develop games like Japanese game manufacturers such as Skerwell SE and Bandai Namenggong, believing that it could improve the attractiveness of the game. Blockchain gaming platforms such as Axie Infinity were booming and players could earn tokens simply by playing games, but their enthusiasm was waning significantly with the collapse of the digital money market.

Neihai prefecture history said bluntly: "the mechanical action of playing the game of making money is very boring." if the game is not fun, what's the point? "

Neihai also stressed that Sega will still provide smaller IP licenses for several blockchain games to be released later this year, and will continue to invest in related projects, but the investment in each project will probably be limited to hundreds of millions of yen. He thinks the technology is still useful, such as the ability to transfer characters and items between different games. In the long run, Sega is still willing to participate more as the technology matures.

CTOnews.com previously reported that Sega first announced its intention to enter the then hot NFT community in 2021, a move that drew widespread criticism from gamers who thought the technology was harmful to the game ecology.