President VAIO: the company will focus on high-end notebooks and use "classics" to enhance brand value.

CTOnews.com July 11 news, VAIO in recent years more focus on the business laptop market, President Masaki Yamano yesterday in an interview with foreign media BCN+, reiterated that VAIO only focus on high-end laptops, with "classic" to enhance brand value.

Masaki Yamano said VAIO had no intention of competing with low-priced brands, which would only cost nothing. Therefore, today's enterprises focus on shaping "good quality but expensive" business products, and are committed to making VAIO one of the "standards" of Windows PC. At the same time, he said he was confident that "VAIO will further enhance brand value by expanding its fan base to increase sales."

▲ Source BCN+ In response to the reporter's question "Are you willing to expand the product line to cater to different consumers," Shanye Zhengshu thinks:

VAIO is just a high-end brand, we will not break this point, we will not compromise on the quality and design of VAIO, every notebook created is a challenge for us. When you try these laptops, you think,"VAIO is great," and that's enough, and that's how VAIO expands its fan base.

▲ Picture source BCN+ CTOnews.com After inquiry, VAIO has previously launched SX12/14, F14/16 and other models of notebooks, the price is relatively high, VAIO SX12/14 series price 199800 yen (CTOnews.com note: currently about 10190 yuan), VAIO F14 / F16 series price 6999 yuan.