Taobao launches a new version: code name "Night Taobao", focusing on nightlife

CTOnews.com, July 17 (Xinhua)-- Taobao launched a new version, codenamed "Night Taobao", which is not only an innovation of Taobao's summer version, but also another taste of Taobao's internalization after the full information streaming of its home page in 2020, and is considered to be the biggest revision of Taobao in three years. Taobao said that the version is likely to provide consumers with new interactive experiences and localization services as a long-term project in the future.

CTOnews.com noted that Night Taobao began gray testing last week and will be fully online at 8 p.m. Today, July 17. The new version shows that there is a "Night Taobao" entrance in the upper right corner of the home page, which can be switched into a 24-hour life and entertainment version of Taobao, live bungee jumping, fighting eggs, swiping short video clocking in, fixed-point seconds to kill the summer limit.

In order to promote the night economy in various places, "Night Taobao" has also linked more than 230 convenience stores, more than 50 bus shelters, and more than 10 Haidilao stores in cities such as Beijing, Guangzhou, Sichuan and Chongqing, adding places for citizens and tourists to clock in for characteristic consumption at night. let the night economy flow online and offline.