Brand Finance publishes the value list of global technology brands in 2023, with three Chinese brands TikTok / Wechat / Huawei in the top 10
CTOnews.com, July 18 (Xinhua)-- Brand Finance (Brand Finance), a British brand evaluation consultancy, recently released a global technology brand value list for 2023, with Amazon ranking first and three Chinese companies in the top 10.
According to Brand Finance officials, the agency evaluates 5000 major brands every year, publishes more than 100 reports, ranks brands in all industries and countries, and ranks the top 100 most valuable and strongest technology brands in the world.
In this year's list, Amazon tops the list with a brand value of $299.9 billion, followed by Apple with $297.5 billion and Google with $281.4 billion. Among Chinese brands, TikTok has the highest brand value, with Wechat and Huawei in the top 10.
Richard Haigh, general manager of Brand Finance, commented: "Amazon as the world's leading technology brand, its global dominant position can not be ignored. The brand's unremitting pursuit of customer-centric has not only changed the way we shop, but also challenged and revolutionized the traditional business model. The technology giant must now maintain its competitive advantage in a rapidly growing landscape."
CTOnews.com with the top 10 of Brand Finance global technology brand value list:
The Amazon brand is worth $299.9 billion (CTOnews.com Note: currently about 2.15 trillion yuan)
The Apple brand is worth $297.5 billion (currently about 2.13 trillion yuan)
The Google brand is worth $281.4 billion (currently about 2.02 trillion yuan)
The Microsoft brand is worth $191.6 billion (currently about 1.37 trillion yuan)
The Samsung brand is worth $82.7 billion (currently about 592.959 billion yuan)
The TikTok brand is worth $65.7 billion (currently about 471.069 billion yuan)
The Facebook brand is worth $59 billion (currently about 423.03 billion yuan)
The Wechat brand is worth $50.2 billion (currently about 359.934 billion yuan)
The Instagram brand is worth $47.4 billion (currently about 339.858 billion yuan)
The Huawei brand is worth $44.3 billion (currently about 317.631 billion yuan)
