Apple partnered with the Korean girl band NewJeans to launch "ETA" MV, which was filmed by iPhone 14 Pro
CTOnews.com, July 25 (Xinhua)-- Apple has teamed up with South Korean pop band NewJeans to shoot the official MV of the hit song "ETA" with iPhone 14 Pro. The MV is produced by Apple's marketing agency TBWA / Media Arts Lab and is part of the Shot on iPhone campaign.
In addition to the main clip, the agency also produced behind-the-scenes content for social media, highlighting how the clip was filmed using iPhone. On Instagram, the band has been promoting features such as "action mode" (super stability for video) and movie mode with 4K resolution for the first time in the iPhone 14 model.
CTOnews.com noted that NewJeans, a Korean girl band that made its debut in 2022, is considered "one of the most interesting Korean pop music today" and has attracted wide attention from brands such as Gucci, Louis Vuitton, Burberry and Chanel, according to Pitchfork.
This is not the first time Apple has promoted iPhone with music. In 2020, the MV of Lady Gaga "Stupid Love" was filmed with iPhone 11 Pro. Selena Gomez (Selena Gomez) also partnered with Apple to release the MV shot in iPhone in 2019.
