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2023Q2 China Mobile phone Market Battle report: vivo takes the lead, OPPO and Apple rank second, Huawei grows by 58%

Shulou Source: shulou.com Published: 2023-11-24 18:23:36 10月03日 Update

Thank CTOnews.com netizens soft media Xinyou 1933769 for the clue delivery! CTOnews.com, July 29 (Xinhua) according to the latest report released by market research firm Counterpoint Research, smartphone sales in China fell 4% in the second quarter of 2023 compared with the same period last year, with Innovation's sales in the second quarter of 2014 at the lowest level.

The report points out that smartphone sales were low in April and May this year, but smartphone sales rose 25% month-on-month in June, boosted by 618 e-commerce activities.

CTOnews.com previously reported that Counterpoint Research shared a report during this year's June 18th event, which showed that sales were down 8 per cent from a year earlier.

By brand segment, Apple, Huawei and realme have achieved positive year-on-year growth.

Because Apple's position at the top end of the market remains unchallenged, Apple maintained excellent sales, up 7% from a year earlier. It turns out that the high-end market is more resilient in times of economic headwinds.

In terms of market share, vivo regained its leadership position with a 17.7% share, driven by the strong performance of the Y35 series, the Y8 series and the newly launched S17 series.

OPPO (including OnePlus) and apple tied for 17.2 per cent in the second quarter.

It is worth noting that one Canada successfully maintained the strong growth momentum in the first quarter of 2023 and achieved 254% year-on-year growth in the second quarter with the support of OPPO channels.

On the other hand, Yijia has played an important role in making up for OPPO's limited online business, using its online-centric business model to effectively enter the market segment.

Huawei's smartphone sales rose 58% year-on-year in the second quarter of 2023 as the Huawei brand managed to return to normal product launches this year.

With its good brand image and strong offline footprint, especially in first-tier cities, Huawei's sales soared after solving product shortages.

Glory and Xiaomi's market share fell in the second quarter of 2023 as competition intensified, but Glory's offline business in China has been catching up.